1. Pre communication and planning
1. Requirement communication: Conduct in-depth communication with clients to understand the promotional purpose, content requirements, duration, style, etc. of the advertisement, clarify the objectives of the advertisement, such as enhancing brand awareness, promoting new products, showcasing company culture, etc., and determine the core information and themes that the advertisement needs to convey.
2. Audience analysis: Understand the target audience of the promotional video, including their characteristics, interests, and needs, and determine the positioning of the promotional video in order to better attract and influence the target audience during the production process.
3. Creative planning: Based on customer needs, create creative ideas, including story summaries, visual presentations, sound effects, etc. At this stage, it is necessary to comprehensively analyze the company's information (such as brochure materials, website materials, systems, and development), extract feasible points of divergence, and determine the overall style and requirements of the promotional video, including shooting time, location, and participants.
4. Market research: Through market research and competitor analysis, determine the theme, style, and communication methods of promotional videos, laying the foundation for subsequent production.
5. Develop a plan: Develop an initial creative script plan, including storyboard scripts, and provide corresponding quotations. After the customer's review is approved, both parties sign a contract to formally establish the cooperative relationship.
2. Preparation for shooting
1. Team building: Form a professional filming team, including directors, photographers, lighting technicians, sound engineers, etc. Team members should have rich experience and professional skills to ensure the quality of promotional videos.
2. Equipment selection: According to the needs of the promotional video, choose suitable shooting equipment such as cameras, lenses, lighting, recording equipment, etc. The quality and performance of the equipment directly affect the visual and sound effects of the promotional video.
3. Determine the location: Determine the filming location based on the content of the script. The shooting location should match the image and theme of the enterprise, while considering the convenience and safety of the shooting.
4. Arrange actors: If the promotional video requires actors to act, the selection and training of actors should be arranged in advance. Actors should have good image and performance ability, and be able to accurately convey the content of the script.
5. Collect materials: Collect relevant materials such as corporate culture and product information to provide rich content support for the production of promotional videos.
3. On site shooting
1. Develop a plan: Based on the script and shooting location, develop a detailed shooting plan that includes shooting time, location, scene, actors, equipment, and other aspects to ensure the smooth progress of the shooting work.
2. Shooting: Follow the shooting plan to shoot on-site. During the shooting process, pay attention to the quality of the composition, lighting, color, sound, and other aspects of the picture to ensure that the shooting materials meet the requirements. At the same time, it is necessary to have good communication and collaboration with the actors and staff to ensure the efficiency and quality of the filming. Each sub shot needs to be shot from multiple angles and repeatedly for optimal selection in post production.
3. Material organization: After the shooting is completed, organize and screen the captured materials, delete materials that do not meet the requirements, retain high-quality materials, and prepare for post production.
4. Post production
1. Editing and synthesis: Editing the captured materials, splicing and combining them according to the content and order of the script, paying attention to the smoothness and rhythm of the picture. At the same time, carry out color grading, dubbing, music composition, animation, and special effects production to make the promotional video more attractive and infectious.
2. Internal Audit: After completing post production, an internal audit will be conducted, which will include the company's management, relevant department heads, filming team, etc. The audit will cover content, visuals, sound, special effects, and other aspects to ensure that the promotional video meets the company's requirements and goals.
3. Modification and improvement: Based on the opinions of internal audit, the promotional video should be modified and improved in a timely and accurate manner to ensure the quality and effectiveness of the promotional video. Afterwards, the final review will be conducted, and the reviewers should include senior leaders and professionals of the enterprise to evaluate the promotional video as a whole, ensuring that it meets high-quality standards.